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A Study to Assess the Television Serial Addiction among Housewife at Kondancherry Village

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A Study to Assess the Television Serial Addiction among Housewife at Kondancherry Village


Dr. Alfred Solomon. D | Catherin Karolina. P | Vaishali. J



Dr. Alfred Solomon. D | Catherin Karolina. P | Vaishali. J "A Study to Assess the Television Serial Addiction among Housewife at Kondancherry Village" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-7 | Issue-5, October 2023, pp.762-765, URL: https://www.ijtsrd.com/papers/ijtsrd60035.pdf

Background: The present study aimed to assess the Television serial addiction among Housewives in Kondancherry village. Television is a great tool for disseminating information about many socioeconomic concerns. The information transmission process was separated into three stages: dissemination, interpretation, and assessment. Television is the most effective mass communication medium. Television serials have had a significant impact on our society; they have altered people's habits and greatly influenced our society and culture. Their content and representation of lives and cultures greatly affect viewers, particularly female viewers. Methodology: A descriptive research design with a purposive sample technique was employed to conduct a study among 60 women, and a quantitative approach was used to fulfill the study's objectives. A structured questionnaire was used to collect data. The procedure was conducted in complete confidentiality. Descriptive and inferential statistics were used to assess the acquired data. Result The results suggest that 33 (55.0%) of 60 housewives had a moderate level of TV serial addiction 17 (28.33%) had a severe case of TV serial addiction, whereas 10 (16.67%) had a mild case. The median score was 9.0, with a score of 4.0 being the lowest and a score of 12.0 being the highest. According to the findings, there is no significant relationship between levels of TV serial addiction and demographic characteristics. Conclusion: The current study examined TV serial addiction among Kondancherry village women. According to statistics studies, roughly 84% of housewives were hooked to TV serials, and appropriate health education should be provided to educate them on the consequences of TV serial addiction.

Television, Serial, Addiction, Housewife


IJTSRD60035
Volume-7 | Issue-5, October 2023
762-765
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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